Singers and songwriters who studied music for years are on a hunger strike with the phenomenon caused by Bad Bunny. Marketing gurus riled up because the world's # 1 went in 6 years from being a supermarket packer to being the first urban Latin artist on the cover of Rolling Stone, to being the first Latin artist in history to earn the title of most listened to worldwide on Spotify with more than 8 billion streams only on Spotify, and as if all this were little winner for composer of the year by ASCAP. All this breaking all the tips and keys mentioned in the books. I'm going to tell you why it happened and how it happened. Welcome to this new episode.
Episode # 10
First they said that to succeed you must be interacting with your community on networks and they advise 2 daily publications among many other formulas so that I don't even know what algorithm ... and this artist is the Luis Miguel of reggaeton. On Instagram he does not repost anything about anyone or mention and if he uploads 5 publications a month it is a lot.
Second, when you bring up a song, you must do a choreography so that users learn it and dance it in tik tok to make your song viral on the platform of the moment like Yatra or Camilo do. He also didn't do that and yet his tracks are # 1 on tik tok.
Third, that only artists in the big labels succeed, El Conejo malo is an independent artist and that allows him to do whatever he wants as he says in his song with the same name.
Bad Bunny is called the Bob Dylan of the time, he represents a generational break that devastates the virtual world, the new perspectives of gender, freedom, detachment, rebellion and more. Bad Bunny with pest fumigator clothes breaks into the ambiguous reggaeton to be explicit, direct and crude.
He adapted his musical possibilities to deliver his message and placed a genre on the world radar “el Trap”. Being independent allowed her to do everything without asking anyone, from taking the Ipanema girl melody as a base and throwing her trap over it in “if I see your mom” to coming out dressed as a woman and proposing her theme as a feminist anthem singing “I perreo alone".
His model was:
1. I do not copy the image of urban artists who normally go out in mansions, they are muscular like alpha males in video clips with many models etc. This one put on a skirt, pest fumigator clothes and always with people-centered messages and everything outside of his popularity and his integrity.
2. He is brave and real before his profession. He does not know how to read notes, he does not play any instrument, but he literally said "because of life's tragedies I am not a musician, but that is not why I am going to leave this world and I will not leave this life if I learn to play one."
3. Do not seek a position through meritocracy clearly. They are sought by generating identification.
4. I understand that the world has few musicians but millions who love music, that is why I dedicate myself to making music that everyone can replicate without being musicians, I create musical virtuosity in and all the fire in raw lyrics about sexuality, feminism, lgtb rights, freedom, youth, etc.
My only conclusion is:
Create your own identification model to the niche that enjoys what you like to do as you like to do it. Your situation with each artist is unique and it is not good advice to imitate him or anyone else. Good luck.