We launched a song that we did not finish distributing to our entire audience so that they could assimilate it, nor did we manage to give coverage to all the media that are adding little by little, much less playing it in live events until they can sing it and we are promoting a new release.
Now we have a fragile catalog that is full of new releases and each month the struggle is not to penetrate with our song but to shift attention from one topic to another. This is like taking a medicine that causes illness. "Because we are creating news" we begin to prioritize our name over our songs and there is a hamster wheel. Clearly the name and image of the artist triumphs when appearing on covers to announce release after release, but the catalog is weakened in such a way that the songs are remembered with difficulty.
The construction of value
There are people whose trip to a country consists of: a photo with the Eiffel Tower, the Arc de Triomphe and the Mona Lisa. They do not find sense to know Paris but to take these photos. I am not judging, I am making you realize that the construction of value is up to each one of us and in that case these people are not even so interested in the object or landscape itself, but rather in being within that photo. They ultimately paid $ 5,000 for those photos in their value building. Therefore, when creating our art we must find what fiber we are going to look for in the construction of value for our audience, so even governments do in their campaigns.
K-pop and Hollywod
They have something in common, both are powerful tools used as a country brand to show themselves to the world. South Korea supports and finances K-pop as a gateway to the world to show that they are young, modern, happy and thus promote their culture and tourism. It is a language that is only spoken there and sounds all over the world, nor does France, which is spoken more universally, has a genre like that. It is the construction of youthful value that you were given with a specific goal.
The United States we know that we are the saviors of the world and owners of the truth thanks to Hollywood, which is an indoctrination factory since we are born. There is so much power in the arts, music and entertainment industry.
Nostalgia
I give you an example that is useful to avoid falling into a Hamster wheel and focus on producing songs that adhere to the already built indoctrination of your audience. Use nostalgia. Nostalgia sells much more than you think.
The selling power of nostalgia outweighs need, promotion, scarcity, and novelty. Songs take you back to memories and people make them their own word for word.
Find that balance
Balance is where your audience tells you it is. Not where the others are. In the episode fans vs zombies we already talked about focusing on conversions in our niche. Now we have to develop the artistic release schedule for them.
We publish a topic, we focus our energy on making the topic triumph, not us. That is why the video liryc are still functional. They help people sing. If you are composing good music, your theme is an extension of you, something that you should not evoke too much to make it part of your day-to-day life. Well, use social media tools to create an imaginary around the lyrics, melody and rhythm of the song. Don't talk about yourself and new surprises yet.